Following an extensive brand review, as of October 4th 2010 Blue Chip Vacations will be changing name to Blue Chip Holidays!
This is obviously going to have some implications for you! We’ll be switching to www.bluechipholidays.co.uk as of 9.00am 4th OCTOBER 2010, so any links coming into our site will need to be changed to this domain. As of 9.30 am on this day, a new datafeed with the new correct URL’s will be uploaded to our merchant area on A Win and it is strongly advised you work from this from that point onwards. Any bespoke requirements can be met by this time, so please send me an outline of what you would need and I’ll send that over to you as soon as the new domain goes live.
The change of name obviously brings with it a change of logo, so all current banners will be replace with fresh ones, complete with more relevant images and up to date text, and will showcase some of our new locations, including the Isle of Wight and Wales.
Why change?
We’ve been through an extensive rebranding process, and after hours of meetings, county-wide focus groups and much deliberation; the new name was decided on. The feedback we got was positive on the Blue Chip front-conveying an idea of quality and luxury, but the “vacations”, combined with our current “.com” status, was leading many customers to believe we were not based in the UK, with a decidedly American feel, which was putting off potential customers. It is hoped that the change will result in a more consistent image, which, combined with our new “.co.uk” suffix, will encourage customer confidence and thus increase our conversion rates.
If you want any further information on this, or any advice on the switch, please don’t hesitate to get in touch on 01803 881020 or on MSN: anthonybcv@hotmail.co.uk.
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